Five per cent of profits will be donated to CAMH

Author of the article:

Colleen Romaniuk  •  Local Journalism Initiative Reporter

Publishing date:

Oct 09, 2021  •  33 minutes ago  •  4 minute read  •  Join the conversation Samantha Fabiilli and Jennifer Santerre-Smith are launching their B-REAAL Be You apparel on Oct. 10, with five per cent of the company’s profits to benefit the Centre for Addiction and Mental Health.

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What started as a philosophy to promote a healthy lifestyle turned into a full-fledged business for two Sudbury women who work as registered dieticians in long-term care.

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Samantha Fabiilli and Jennifer Santerre-Smith initially set out to make a difference in people’s lives by creating an online community to promote wellness during the COVID-19 pandemic.

After growing their following and developing a slogan that reflects their philosophy, the duo was inspired to take their project a step further.

B-REAAL Be You is gearing up to launch a line of apparel on Oct. 10, and five per cent of the company’s profits will be donated to the Centre for Addiction and Mental Health.

“The name of the company and the community is actually an acronym that stands for balance, resilience, empowerment, acceptance, accountability, and laughter,” said Santerre-Smith.

“It’s a set of healthy coping mechanisms that have helped us achieve more happiness and well-being in our own lives.”

Fabiilli said the idea for their online community was sparked when her and her business partner started doing research on how mental health and physical activity have been impacted by the …….

Source: https://www.thesudburystar.com/news/local-news/apparel-biz-promotes-mental-health

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